Digital signage – also known as narrowcasting – is a centrally managed CMS (Content Management System) that distributes digital content to one or more displays. It is an ideal tool for all types of communication, to build brand awareness, or even to generate advertising revenue. It also enables strong interaction with your staff, visitors, or customers, as the content can be updated in real time.

Would you like to use Digital Signage for your internal or external communication? Don’t hesitate to contact us for more information or to request a demo in our showroom! Our AV specialists will gladly assist you in finding the most suitable solution.

What hardware and software do you need for a digital signage installation? 

• Media player: This can be compared to a small PC within a digital signage network. This PC receives content (media files) from the CMS or another external source (e.g., USB stick) and sends it to the display. The media player can be an external device mounted behind the screen, but there are also displays with a built-in player. The choice between a built-in or standalone media player depends on the specific situation.
• Displays: Professional screens that deliver the best image quality in all (light) conditions and from all viewing angles are, of course, essential. The choice of technology (LCD, LED, OLED, etc.) and screen size depends on the location (indoor or outdoor) and the type of space (reception area, store, etc.) where the screen will be installed, as well as the available budget.
  Solufak works with professional displays from SAMSUNG and LG.
• CMS: A Content Management System is a software platform where content is collected and organized. This content is sent from the CMS to the media player, which then forwards it to the screen. Users can create and manage content within the CMS, as well as schedule when content should appear on the screen. Playlists can also be created and set to display on specific screens at designated times. A CMS typically requires a license or subscription to use the tool.

Is Digital signage complex?

Digital signage networks can be as complex or as simple as you like, scaling from control of one, two or three screens, up to however many you can handle. Zoning features allow you to send the same content to multiple screens or to just a handful.

What are the Benefits of Digital Signage?
There are many benefits of digital signage. Depending on how you use the tool, you can achieve one or more of the following benefits :

• Decreased Perceived Waiting time: when signage is used in customer/client waiting areas, it can provide entertainment. This decreases the perceived waiting time for the customer.
• Improved Communication: customers or employees absorb and remember visual information better than information delivered by only text. digital
• Increased revenues: showing ads, promotions or specials, highlighting products and services can stimulate purchases and thus increase revenues.
• Easy Content Modifications: for companies that need to change regularly info (promotions, menu items,…) digital signage provides is an affordable and easy way to quickly update information. When working with printed items, this saves of course the cost of constantly ordering new materials.
• Modern Appearance: if you use digital signage in a business, you show customers that you keep up with the latest technology and that you use the best tools to serve them.

Which types of businesses benefit from digital signage?

Digital signage is ideal for both commercial spaces (retail, hotels, restaurants) and corporate environments (reception areas, coffee corners, elevators, etc.).
Retailers, for example, can use it to showcase special offers or new collections in shop windows. Real estate agents can use it to promote properties for sale or rent.
Universities, town halls, hospitals, hotels and businesses can use digital signage as an internal communication tool for both staff and visitors.

However, before getting started with digital signage and to get the most value from it, it’s important to clearly define your goals (e.g. increasing sales, improving customer satisfaction) and then identify how digital signage can help you reach them.

Solufak’s experts ensure that the right digital signage solution is implemented for your business and expectations. Need help creating content? We’re happy to assist you with that as well.